Branding Services
Our passion in branding stems from a belief in the power of the brand and its ability to act as a unique tool to connect you with your consumers and fundamentally grow your business.
Our branding services focus on four strategic areas. Each area is completely flexible to your needs and requirements but we have shown a common process chart for each service to help give you an idea of what is involved.
We also offer Additional Relevant Services that automatically form part of each branding project as required or which can be commissioned in their own right.
Brand Essence
Defining and Positioning
Brand Architecture
Managing and Crafting
Brand Development
Building and Growing
Brand Naming
Identifying and Differentiating
NEW — We have recently developed 2 new exciting proprietary services with research partners in Geneva and Brazil.
BRAND RECONSTRUCTION™ 
This is an innovative new service that combines a unique research tool (using consumer emotions in a proprietary way) with the LBI Brand Essence process. It allows us to deconstruct your brand currently and reconstruct it for the future, using your consumers and their emerging needs to form the basis for growth.
ETHONOGRAPHIC IDEAGEN This combines the skills of ethnographic research (visiting consumers’ environments) with structured and facilitated brainstorming (with the client team using the research as stimulus.) It will allow us to quickly arrive at relevant and differentiated strategies, insights, concepts and new product ideas, etc.
