Our Services : New Product Development

New products have a hard time in many markets these days convincing people that they are sufficiently relevant to their needs and different to what they are using already.

Our new product development process focuses on delivering relevant differentiation:

By using Outside Experts to generate fresh perspectives and new insights.

By stimulating the team to think higher and further, with more lateral thinking

By further developing the ideas with our target consumers to build relevance

This approach delivers highly creative but productive idea generation which is then tested and researched to ensure successful ROI.

Developing new services for a train company

Helping a train company create the next step in train travel involved a collaboration with the client team, consumers and experts including IT and airline specialists.

Our insight was that many people are keen to make 'dead time' on the train more productive and new technology could help them to do so.

The project was fast - it took 6 weeks from start to finish - yet included a thorough piece of quantitative research and modelling to determine likely revenue from New Product ideas.

The results enabled the train company to retain its franchise by show-casing its visionary approach to innovation.

> back to our services